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This weekend, a new generation of heroes will be born, as a sell-out crowd embraces Formula E’s inaugural heart-pumping, high-octane outing in Brazil.
Formula E and São Paulo share similar characteristics. Both had humble beginnings, and both grew over time. Now, both are powerhouses, electrified by the same unmistakable energy.
Just as it is in the paddock, São Paulo’s atmosphere verges on contagious, as passion and culture unite to form a truly unforgettable experience.
The city is creative, and the locals have a passion for coffee and cars, but every day in São Paulo embodies an incomprehensible carnival. It’s a fast-paced way of life.
To understand São Paulo’s journey to become one of the most expansive cities in the world, it’s important to start at the beginning. The south side of town is the perfect place.
The 400-acre Botanical Garden of São Paulo preserves part of the Atlantic rainforest that once covered southern Brazil, and since 1938, has been a haven for the nation’s flora and fauna.
It opens an opportunity to escape the hustle of daily life, and a chance to retreat to nature’s calling, in a luscious, open green space, crawling with curiosity.
São Paulo’s landscape fundamentally changed in 1554, following the arrival of the Portuguese and the foundation of the Pátio do Colégio Jesuit church.
The church rests on the very spot where the city was founded and can be visited in the old centre where it still stands, still the seed of growth and expansion.
From old to new, the São Paulo Metropolitan Cathedral stands proud and tall nearby in the Praça da Séand dominates the local landscape for all eyes to see.
It pairs neo-gothic architecture with a renaissance twist to create a truly breathtaking sight, framed by intricate masonry and a spectacular dome, inspired by Filippo Brunelleschi’s revolutionary design on the Duomo di Firenze in Italy.
To continue your cultural voyage, embrace the city’s creative economy by visiting the São Paulo Museum of Art on the Avenida Paulista.
The museum’s modernist design compliments its classic, iconic works from Van Gough, Raphael, and Picasso to create a soothing environment for all to enjoy.
A state of calm envelops every corner, and in such a peaceful atmosphere, it’s easy to open your imagination and let your creative thoughts run wild.
If you wish to unleash your artistic flair further, head to São Paulo’s oldest art museum, the Pinacoteca do Estado, and see its 9,000 works first-hand.
The Municipal Theatre is also of extreme significance to São Paulo and enriches the city’s already prosperous culture.
As the home of the São Paulo Municipal Orchestra and City Ballet, be sure to align your visit with a performance, but even if it’s just to swing by, take the time to pause and appreciate its magnificent façade, inspired by the Palais Garnier in Paris.
São Paulo’s strong identity around food is the final piece of the city’s puzzle, and to experience this delight at its fullest, head to the Mercado Municipal.
Mercado Municipal is the main market in the city and welcomes 50,000 local vendors each week who come together with a vast selection of fresh produce, displayed in an array of colour.
Given the diversity of São Paulo’s population, the market is a perfect culinary melting pot. Its most famous aspect, however, is the Bar do Mané and its Mortadella Sandwich, made with 10-ounces of succulent mortadella sausage and topped with a helping of cheese.
After enjoying this signature Brazilian dish, with a hint of Italian inspiration, be sure to experience its coffee scene, with one-third of coffee stemming from Brazil.
When São Paulo was founded, it came from a humble beginning, but despite its growth, has maintained its subtle charms which make it unlike any other city experience.
Blending positivity with a bold and booming culture, a weekend of racing in São Paulo is sure to leave you wanting for more, but in the midst of the city’s heroes, the memories will never die.
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